Biography
PATRICK PATRICK is an entertainment marketing agency specializing in series, brand & genre strategies, 360 creative concepts, and social clipping.
Our Philosophy: Sell blockbusters like they're batteries.
Why?
Let's be honest, entertainment marketing has a bit of an ego.
We assume people are going to care more about our teaser, trailer, social post or activation, than they actually do.
20 years ago when it was ~20 channels competing neatly against each other, fair. Now, when its streamers vs networks vs social media series in a massively complex content landscape, we’ve got to get a lot smarter & more creative about how we position our content to break through.
With a storied background in product advertising, selling things like Duracell batteries, Pampers diapers, and cereal boxes full of oats, our team has learned the art of using clever strategy, unmissable creativity and innovative media to hook & hold people’s attention around things they otherwise shouldn’t care about.
Now, combine that strategic rigor, with the inherent excitement & intrigue of entertainment, and you create campaigns that are truly impossible to miss. It's a philosophy our team has applied to helping series like Love Island US, SNL50, Poker Face, and The Paper take off & steal an unfair share of attention in culture.
So let us show you what we can do by treating your next series like it’s cereal. Your next franchise like it’s french fries. Or your next blockbuster like it’s a battery.
Because when you combine the strategic rigor of product advertising with the inherent excitement of entertainment, you get to the marketing magic that this industry is long overdue for.
Founded by entertainment marketer Kevin Harrington, and working with a network of the best creatives in the game, our mission is to be THE strategically standout agency in across TV, film, sport, theater and online content. Give us a chance on one strategy or creative pitch, and true to our name, we promise you'll be back for a repeat.
-----THE OFFERINGS-----
POSITIONING STRATEGIES:
With experience writing 50+ of these from scripted (Poker Face, Bel Air) to unscripted (SNL50, Love Island), comedy to drama, and S1s to S3s, we pride ourselves on creating strategies that set shows up to catch fire in culture, steal headlines, and dominate social feeds. We aim for razor blade simplicity to help the IP cut through in a loud, crowded category, and firmly believe clever strategy is the starting point for famous marketing and series.
BRAND, GENRE & AUDIENCE STRATEGIES:
Patrick Patrick’s Founder cut his teeth in the industry writing brand strategies for companies like adidas, Duracell, Hulu, Hershey’s, Pampers, Volkswagen, Cheerios & more. We use this foundation to craft clever brand strategies for streamers & networks to differentiate them within the ever-competitive streaming wars and win over subscribers. We have on-hand experience doing genre specific campaigns (comedy, reality, drama, etc) as well as audience strategies for specific consumer cohorts.
360 IDEATION:
Alongside a network of top strategically minded creatives from in and outside of the industry, Patrick Patrick builds 360 pitches for new series and films, spanning social, OLV, experiential, influencer, OOH, stunts, and partnerships. Our philosophy is simple: nobody cares, until you make them. Audiences are busy and attention is scarce, so ideas have to leap off the screen and into culture. We pull in thinking from outside of just entertainment to craft campaigns that disrupt the industry, make campaigns unmissable, and competitors jealous.
“BUZZBITS” SOCIAL CLIPPING:
Everyone in this industry has their obsession that they won’t shut up about, and ours is social clipping (or ‘buzzbits’ as we like to call them). Increasingly, we believe that audiences find out about shows via culturally flammable bits from the show that catch fire online and pique audience's interest (think White Lotus’ “these gays are trying to murder me”). We have a proven track record of having an eye for these moments, including on SNL50: The Homecoming Concert, SNL50: Beyond Saturday Night, and Girls Gone WIld: The Untold Story, and now offer this service to streamers to help them identify and cut clips to make their shows catch fire.
-----THE NAME-----
Long passionate about wielding creativity in the face of limited resources, as a 10 year old religious ed student, Kevin was told he had to choose a Confirmation name off the pre-approved list of Saints. None of them looked funny or interesting at first, until he thought a little harder and found his mark: Patrick.
It was the best way to make sure his banner would be the talk of the church at the “new name” reveal, and to his parents dismay, it was, particularly as he unfolded his banner to reveal his new official name: Kevin Patrick Patrick Harrington.
The priest laughed, the name stuck, and now it’s inspired the name of his new agency, Patrick Patrick, to represent the power creativity has in stealing an unfair share of attention.